A father-son duo, whether in Budapest, New York, or El Salvador, always looking for the best beans possible. The father, Paul comes from a professional foreign trade background, and the son, Aron from a New York City education with a finance background. They both have two important things in common for creating the basis of the brand, which is the passion for coffee and the energetic vibes of New York City. Long story short: The brand was born in New York City, but raised in Hungary.